On the morning of March 27, the "Sound Moving the Future: Embracing Growth, Expanding New Market Patterns" Summit, co-hosted by Wanzhong Technology and Transsion Mobile Internet, officially opened at the Four Seasons Hotel in Chaoyang, Beijing.

The summit was held in a hybrid format, both online and offline, attracting hundreds of overseas companies to participate.

At the summit, Michael, the sales head of Transsion Mobile Internet, stated: "Leveraging years of experience in emerging markets, Transsion has integrated its resources to create six commercial solutions, covering the entire lifecycle of app overseas expansion—from selection, development, testing, promotion, to monetization. These solutions have formed a more mature, inclusive, open, and innovative new mobile internet commercialization ecosystem. Transsion Mobile Internet aims to provide one-stop services for partners, seize opportunities in emerging markets, and build a prosperous mobile internet ecosystem together."

With a firm strategic direction and long-lasting partnerships, Transsion Mobile Internet has always upheld these principles. Michael shared insights into the African mobile app market environment and opportunities, presenting a full-stack solution for Chinese developers going overseas.

Africa's population is notably young, with 98% of the population under the age of 49, and the median age is only 19.8 years. In terms of population growth, Africa's growth rate is 2.5 times the global average. He pointed out that the demographic dividend in Africa is very evident, with a highly youthful population structure. As a market that skipped the PC internet era and directly entered the mobile internet age, Africa's demand for various internet products continues to grow, which represents a huge potential for development in the mobile internet sector.

Michael emphasized: "The compound annual growth rate of mobile internet penetration in sub-Saharan Africa is exceeding the global average. By 2025, the number of mobile internet users in the region is expected to soar to 474 million."

[1] Data source: NewZoo, Global Game Market Forecast for 2023, May 2023

In the African market, Transsion holds a leading position and has earned widespread recognition from local users with its excellent technology and localized marketing strategies. In 2023, Transsion's smartphones accounted for more than 40% of the African market share, which not only proves Transsion's dominant position in Africa but also establishes its first-mover advantage in transforming market resources into the digital economy.

Macy, the commercialization business head at Transsion Mobile Internet, mentioned: "Adapting to local conditions is essential for companies entering emerging markets. Transsion has made localized innovations for markets such as Africa. In addition to exclusive offline advertising capabilities that help apps leverage offline traffic in areas with weak network coverage, Transsion Mobile Internet has also developed its own attribution tools based on the data characteristics of emerging markets to optimize overall link data and help businesses reduce costs and improve efficiency."

App stores hold an irreplaceable role in the mobile internet ecosystem. In this regard, Hermes, the Product Director of Palm Store at Transsion Mobile Internet, also shared the support Transsion brings to overseas companies. He emphasized: "As the most user-friendly and widely distributed channel, app stores are crucial for app developers to increase their presence in emerging markets. To better assist overseas companies in entering these challenging emerging markets, Transsion has developed its self-built app store, Palmstore, which uses large-scale traffic from mobile ports to provide developers with efficient, high-quality traffic support policies."

In addition to grasping the dynamics of emerging markets, localization is essential for overseas enterprises. To leverage Transsion's channel resources, a professional ad team and multi-industry experience are necessary. As the official gold partner of Transsion Mobile Internet, Hong Kong Wanzhong Technology shared its cooperation experience with attendees at the summit, further affirming the deep value Transsion Mobile Internet brings to domestic overseas companies and developers.

Chris, the BD head in charge of the channel, summarized the five major pain points faced by tools and IAA clients in overseas expansion. From a business perspective, Transsion's channel still maintains significant growth potential. After six months of continuous collaboration, Wanzhong’s team has accumulated practical experience with over 200 products, achieving a maximum daily activation of 200,000 for top products, with extremely cost-effective CPI. Wanzhong has a mature team to support the global acquisition and monetization of overseas products and is always ready to help overseas products expand into broader global markets.

From an operational perspective, what are the key factors that keep attracting clients to join Transsion’s successful strategies?

Later, Lynn, the Channel Operations Head, shared in detail the full-link solutions that Wanzhong Technology offers to clients for successful acquisition, as well as Transsion Mobile Internet's practical solutions to solve industry pain points based on regional characteristics, providing detailed acquisition and monetization strategies for various industries.

Additionally, invited guest, TopOn's Business Director Cui Can, also brought a brilliant presentation, providing an advanced guide on the hybrid monetization strategy for mobile games through IAA (In-App Advertising) + IAP (In-App Purchases). She proposed that the hybrid monetization model, combining IAA and IAP, maximizes user LTV and becomes a key growth point for game monetization.

In the global tide, exploring overseas markets has become a necessary strategic decision. The rise of emerging markets brings new opportunities and challenges. Wanzhong believes that only by embracing change can we seize opportunities; only through cooperation and mutual benefit can we achieve sustainable development. Hong Kong Wanzhong Technology and Transsion Mobile Internet are committed to growing alongside developers and partners, seizing new opportunities in the digitalization of emerging markets. We look forward to exploring infinite possibilities with more overseas companies and taking the lead in capturing the blue ocean opportunities to help you better grasp market opportunities, achieve growth and innovation, and promote the development of the industry together.