On June 21st, Wanzhong Technology, in collaboration with HUAWEI Ads, successfully hosted the "Wanzhong Overseas Season" themed E-commerce + Pan-entertainment + Gaming Overseas Salon at the Poly Clover Innovation Cafe in Tianhe District, Guangzhou. During the event, the HUAWEI Ads team and Wanzhong Technology team shared industry insights on e-commerce, gaming, and pan-entertainment. Participants engaged in open and in-depth discussions on the new trends and localization strategies for overseas expansion.

 

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Wanzhong Overseas Season — Exploring new paths for E-commerce + Pan-entertainment + Gaming Overseas [Guangzhou Station] Successfully Concluded

 

The event kicked off in the morning with the E-commerce forum. Senior e-commerce professionals from HUAWEI Ads and Wanzhong Technology shared industry overviews, challenges, and practical case studies of e-commerce overseas expansion. The speakers addressed questions from attendees, helping advertisers succeed in their overseas ventures.

In the afternoon, the salon focused on the "Pan-entertainment + Gaming" theme. In addition to the HUAWEI Ads team sharing valuable insights on channels and case studies, there was also a presentation by Wanzhong's excellent client "Liao Yuan Technology," which helped attendees understand platform operations from the user's perspective and explore new directions.

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Cindy, Head of Huawei Terminal Cloud Services Overseas Advertising Business, delivers the opening speech.

E-commerce: Shoppers need to be reached through multiple platforms and touchpoints to continuously track shopping demands and reduce churn.
— Mona, HUAWEI Ads Overseas E-commerce Business Manager

Since 2019, the global e-commerce industry has been growing, with rising costs in mature markets in Europe and the US, and emerging markets gradually on the rise. Facing increasingly fierce competition, a lack of multi-platform, multi-touchpoint advertising will lead to higher user churn rates. HUAWEI Ads offers solutions for overseas advertisers by leveraging its unique advantages of cross-platform and cross-device capabilities, as well as scientific audience analysis. The multi-regional development strategy and omnichannel advertising interactions help clients successfully expand overseas.

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Mona, HUAWEI Ads Overseas E-commerce Business Manager, shares practical experience on HUAWEI Ads platform for e-commerce acquisition.

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Tim, Wanzhong Technology Business Director, shares business directions and case studies from Wanzhong Technology.

Localization remains an unavoidable topic.
— Arice, Senior Operations Specialist, Liao Yuan Trend Technology Co., Ltd.

Overseas expansion is not about entering "one" overseas market, but about entering "multiple" regional markets. Preferences such as minimalistic design in Europe and the US, and cultural taboos in Middle Eastern countries, must be thoroughly understood. Through AB testing, we can filter different strategies and scenarios to improve material compatibility. Localization is not just about translating materials but also about effectively understanding the target market.

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Arice from Liao Yuan Trend Technology Co., Ltd. shares the game monetization strategy from a customer’s perspective on the HUAWEI Ads platform.

"1+8+N" Full-Scene Marketing Strategy: Working with Developers for Monetization, Helping Advertisers Succeed
— Howard, HUAWEI Ads Channel Operations Manager

Based on its powerful terminal and system advantages, HUAWEI Ads offers advertisers a wide range of traffic sources, multi-platform and multi-form advertising, covering more scenarios and resources, and better empowering advertisers and developers for monetization. HUAWEI Ads uses advanced algorithms and massive data to provide accurate audience targeting for advertisers. It tracks the entire customer lifecycle from user acquisition, retention, and payment guidance to improve ad effectiveness. Moreover, with the integration of Huawei Analytics and third-party tools, HUAWEI Ads makes ad performance more visual and helps advertisers adjust strategies in real-time.

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Howard, HUAWEI Ads Channel Operations Manager, shares the advantages of the HUAWEI Ads platform and advertising suggestions for different categories.

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Dason, Senior Optimization Specialist at Wanzhong Technology, analyzes the overseas expansion strategy for pan-entertainment products from an operational perspective.

As the domestic internet industry matures and demand in overseas markets grows, China’s e-commerce, gaming, and pan-entertainment products are showing tremendous growth potential. As we can see, there are already many successful cases on the HUAWEI Ads platform. The coming years will continue to be a period of growth for e-commerce, pan-entertainment, and gaming industries.
For years, Wanzhong has been deeply involved in the overseas advertising industry, accumulating many successful case studies and practical experiences. We have developed a scientific methodology, with a well-organized team that provides custom solutions, tracks progress, and provides timely feedback. Our reputation in the industry is excellent. In the future, Wanzhong looks forward to working with advertisers and developers, leveraging HUAWEI Ads' abundant global resources, scientific data tools, and methodologies to explore global business opportunities and continue to provide high-quality advertising solutions for advertisers.

Wanzhong Overseas Season, setting sail now. For more information on overseas services and solutions, feel free to contact us!