On June 21, WANZHONG Technology and HUAWEI Ads successfully held a salon of e-commerce+pan-entertainment+game industry in Guangzhou with the theme of "WANZHONG's Overseas Season" at KeChuang Café in Polyclover Zhongjing Building, Tianhe District, Guangzhou. During the event, HUAWEI Ads team and WANZHONG Technology team brought the share on three major industries, such as e-commerce, game and pan-entertainment, and the participants discussed the new trends and localization strategies of the future overseas expansion.

 

WANZHONG Overseas Season - Exploring New Channels for E-Commerce + Pan-Entertainment + Game Overseas [Guangzhou Station] Successfully Concluded

 

 

The event held in the morning with an e-commerce forum, where senior e-commerce practitioners from HUAWEI Ads and WANZHONG Technology shared their views on the industry overview, challenges and past practical cases of e-commerce going abroad, answering questions for the guests and helping advertisers go abroad successfully.

 

The afternoon salon was themed "Pan-Entertainment + Games". In addition to the share(干货分享) from HUAWEI Ads partners on channels and cases, there was also a sharing from WANZHONG's high-quality customer "Liaoyuan Technology", which allowed advertisers to understand the platform operation more directly from the user's perspective and discover new directions. The audience could understand the operation of the platform from the user's perspective and discover new directions.

 

Cindy, Director of Overseas Advertising Business Department of Huawei Terminal Cloud Service, delivered an opening speech

 

E-commerce: Shopper needs cross-platform multi-touch reach and continuous follow-up on shopping needs to reduce churn

-- Mona, Business Manager, Overseas E-Commerce, Huawei Terminal Cloud Service

 

Since 2019, the total amount of the global e-commerce industry has been rising, with high costs in mature markets in Europe and the United States and the gradual rise of emerging markets. In the face of progressively fierce competition, the lack of multi-platform and multi-touch advertising communication will lead to an increase in user churn. HUAWEI Ads provides solutions for outbound advertisers based on the unique advantages of cross-platform and cross-terminal and scientific crowd analysis. Multi-region development strategy and full-scene multi-touch advertising interaction help customers to sail to the sea.

 

Mona, Business Manager of Huawei Terminal Cloud Service, shares her experience on buying e-commerce on HUAWEI Ads platform.

 

Tim, Commercial Director of WANZHONG Technology, shared the business direction and placement cases from WANZHONG Technology

 

Localization is still a topic that cannot be escaped

-- Arice, Senior Operation, "LiaoYuan" Technology Co., Ltd.

 

What we will face when we go abroad is not "one" overseas market, but "one" different national and regional markets. The minimalist painting style preference of European and American users, the cultural taboos of Middle Eastern countries, etc. should be well understood and sorted out. Based on the initial cognition of the country's culture, we will screen the gameplay and scenes through AB test to continuously improve the matching degree of the materials. Localization is not only the translation of materials, but also the effective insight of the target market.

 

Arice, Senior Operation of "LiaoYuan" Technology Co., Ltd. shared HUAWEI Ads channel game cashing strategy from customer's perspective

 

"1+8+N" full-scene marketing strategy: cooperate with developers to realize and help advertisers to market

-- Howard, Channel Operations Manager of HUAWEI Ads

 

Based on powerful terminal and system advantages, HUAWEI Ads can provide advertisers with massive traffic sources, multi-platform and multi-format advertising, which can cover more scenarios and resources, better empowering advertisers and helping developers to realize. Huawei Ads provides advertisers with more accurate targeting and crowd tagging based on advanced algorithms and massive data. At the same time, Huawei analysis and three-party tools access, so that the advertising effect of HUAWEI Ads is more intuitive and visible, helping advertisers to make timely adjustments to advertising strategies.

 

Howard, channel operation manager of HUAWEI Ads, introduced the advantages of HUAWEI Ads platform and the suggestions for placement in different categories

 

Dason, senior optimizer of WANZHONG Technology, analyzed the strategy of going abroad for pan-entertainment products from the perspective of operation

 

With the growing maturity of the domestic Internet industry and the increasing demand in foreign markets, Chinese products, whether e-commerce, or games and pan-entertainment, have shown great potential for development. As we can see, there are already many successful cases to follow on HUAWEI Ads platform. The next few years will still be a rising period for e-commerce, pan-entertainment and games.

 

Over the years, WANZHONG has been deeply engaged in the advertising outbound industry, accumulated many different industry outbound cases and practical experience, and summarized a set of scientific methodology. The team has a clear division of labor, exclusive program customization, process follow-up effect, and timely feedback in stages, and has a good reputation in the industry. In the future, WanZhong is willing to work with advertisers and developers, relying on HUAWEI Ads' rich global resources and scientific data tools and methodologies, to explore global business opportunities and continue to provide advertisers with quality advertising solutions to help products sail successfully.

 

"WANZHONG Overseas Seaon" "Right Time to Go Aboard"

 

For more information on overseas business and solutions, please contact us!