Case Studies

Category:

Game

Finance

Pan-entertainment

Tools

E-commerce

International Cultural Publicity

Keywords:

IAP

App Store

CPR

Optimal Ad Slots

Local Materials

Time-node Marketing

ROI

condition:

Game·IAP

Linking platform resources for brands, focusing on optimal advertising slots.

Optimization Goal

Traffic Acquisition

CPI

ROI

From a comprehensive advertising perspective, the professional advertising team of WANZHONG focuses on primary conversions and supplements them with additional traffic to increase the advertising investment on the App Search slots. As a result, they achieved a 4-fold increase in ROI (Return on Investment) and a 195-fold increase in ROAS (Return on Ad Spend) for the advertising campaign.

Optimization Target

APP search growth

ROI growth

Finance

WANZHONG's professional team leverages global trends and expert insights to develop targeted advertising campaigns.

Optimization Goal

Reducing costs

Improving performance

Through professional consultations and recommendations, WANZHONG assists clients in identifying their advertising goals, selecting a combination of mainstream slots and niche hidden slots, and providing detailed and comprehensive recommended plans for brands.

Optimization Target

300%

ROI growth

Pan-entertainment

Increase registration and retention rates at a controlled cost.

Optimization Goal

Increase registrations

Increase retention rate

Rich levels of ad delivery, clear goals and precise actions, and created localized materials to attract clicks. Finally, we achieved the average cost decreased by 55%, and the average week-over-week increase in traffic was 85% .

Tools

WANZHONG's professional team customizes solutions to help the growth of brand equity through precise material based on advertising campaigns.

Optimization Goal

Cost Control

We focus on secondary enhancement in the advertising strategy from localized materials. In terms of the target audience, we will do the second targeting of the target audience to make it more accurate. Finally, we have achieved positive cooperation with our clients.

E-commerce

For example, Easter node marketing, customize high-return advertising campaigns for selected regions.

Customized multi-dimensional strategies for Conversion and Repeat Purchase
Strategy 1: Combination of acquisition and conversion to attract traffic.
Strategy 2: Localized marketing, choose Easter as the node theme to increase the attractiveness of domestic demographics.
Strategy 3: Customize the advertising campaign, and choose the countries with delivery.
Strategy 4: Material planning to choose eye-catching discount information as the main information in the node to attract clients.

Optimization Target

500%

Impressions growth

300%

ROI growth

E-commerce

Develop a scientific advertising campaign process combined with data tracking and reviewing.

Advertising Objectives

Cost Control

Extensive Advertising Campaign

Establish stable ad groups from 0 to 1, divide the stable ad groups into learning and accumulation periods and advertising periods, and customize the media plan.
We customize the advertising campaign. Finally, we achieved an ROI of 110%.